Starting an online home business is a great way to fulfil your inner entrepreneur. Nevertheless, the challenges faced by offline businesses are comparable to the challenges faced by online business owners.

If an online home business is to be successful, the one question that it needs to answer is, “Who Is Your Customer?”

Who is Your Target Market?

Due to the size of the internet, when you start an online home business it can be very appealing to try and sell as much as you can to as many people as you can. But if you try to sell to everybody, you’ll probably end up selling to nobody.